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Bath · South West · remote

We design, build and run the web for independent businesses.

Will & Ed are a two-person digital studio. We make modern websites and the operational software behind them — booking systems, staff platforms, online shops — then we keep them running.

01

Websites & brand

Fast, modern marketing sites that look the part, rank on Google and read well to AI search — built to last on cheap, reliable infrastructure.

02

Web apps & bookings

Booking systems, staff platforms, memberships and payments — the operational software a growing business actually needs, not just a brochure.

03

Run & automate

We don't hand over a repo and disappear. We host, monitor and automate so the thing keeps working — and you get your time back.

Selected work

Sites and software we've built and run.

A mix of our own ventures and work for the independent businesses we partner with — from marketing sites to full booking platforms.

The Roots Allotments brand Live

Operations & brand · our venture

Roots Allotments

The UK's first no-dig allotment community — and the project that brought us together. We co-founded it and led operations and brand as it grew into a network of regenerative allotment sites across the country.

  • Operations
  • Brand
  • Community
The Keynsham Dog Park website Live

Web app · bookings & memberships

Keynsham Dog Park

A secure dog-walking field with online booking, memberships, automated gate codes and Stripe payments. A complete product — public site, customer accounts and the booking engine behind it.

  • Next.js
  • Stripe
  • Bookings
The St Low tallow brand website Launching soon

E-commerce & brand

St Low

Grass-fed beef tallow — for cooking and skincare — from a family farm near Bath. A clean, editorial Astro storefront wired into Shopify, with the brand and content to match.

  • Astro
  • Shopify
  • Brand
The Newton Farm HR platform sign-in screen Live · internal

Web app · HR & rotas

Newton Farm Shop — Team Platform

The staff platform for a busy farm shop and café: rotas, shifts, leave, skills and onboarding for the whole team. Rebuilt on our own infrastructure with single sign-on and email built in.

  • Supabase
  • Cloudflare
  • Internal
The Newton Farm café table-booking screen In build

Web app · restaurant bookings

Newton Farm Shop — Table Booking

A from-scratch table-booking system for the café — tables, areas, party sizes and Sunday-roast pre-orders — built to replace a costly off-the-shelf service with something that fits exactly how they work.

  • Workers
  • D1
  • Stripe
The I Feel Good Pilates website Live

Web · classical pilates

I Feel Good Pilates

A warm, classical-Pilates site for Patrick Morrison's home studio in Lewes — classes, timetable, pricing and bundles, taught in the original method. Built by Ed.

  • Web
  • Brand
  • Built by Ed
TC Coming soon
In build

Web · natural building

The Cob Course

Ed is rebuilding the website for The Cob Course — hands-on courses in cob, the traditional earth-and-straw way of building. The new site lands at cobcourses.com soon.

  • Web
  • Built by Ed
MC Coming soon
Private

Internal tooling

Mission Control

Our own command centre. A single dashboard that watches uptime, deployments, revenue and security across every project we run — so nothing slips. Private, behind a login.

  • Cloudflare
  • D1
  • Durable Objects

About us

Two builders, one studio.

We're Will and Ed. We first started working together as co-founders of Roots Allotments — the UK's first no-dig allotment community — and kept going from there.

Between us we cover the whole job: brand and story, design and build, and the unglamorous part most agencies skip — actually running the thing afterwards. We host it, monitor it, automate the boring bits and fix it when it breaks.

We work best with independent businesses around Bath and the South West: farm shops, food brands, growers and the occasional dog park. If you've got a clunky process you'd love to replace or an idea that needs building properly, that's our favourite kind of brief.

WG

William Gay

Build & operations

William designs, ships and runs web products end-to-end — from a secure dog-park booking platform to a farm shop's staff and table-booking systems.

Co-founder of Roots Allotments, he runs a portfolio of independent web businesses on modern infrastructure (Cloudflare, Stripe, Supabase). He's happiest turning a fiddly real-world process into software that just works — and then automating it so nobody has to think about it again.

EM

Ed Morrison

Brand & content

Ed co-founded Roots Allotments, growing it from a single field into a community of no-dig allotment sites across the country.

He cut his teeth in London advertising — at agencies including VICE, Saatchi & Saatchi and Doner — before turning to regenerative growing, brand and storytelling. Ed leads the brand, content and design side of the studio, and builds websites for the ventures and people he believes in.

Contact

Let's talk.

Got a project, a half-formed idea, or a clunky process you'd love to replace? Drop either of us a line — we read every message ourselves.

Prefer LinkedIn? Find William and Ed.