Bath · South West · remote
Will & Ed are a two-person digital studio. We make modern websites and the operational software behind them — booking systems, staff platforms, online shops — then we keep them running.
Fast, modern marketing sites that look the part, rank on Google and read well to AI search — built to last on cheap, reliable infrastructure.
Booking systems, staff platforms, memberships and payments — the operational software a growing business actually needs, not just a brochure.
We don't hand over a repo and disappear. We host, monitor and automate so the thing keeps working — and you get your time back.
Selected work
A mix of our own ventures and work for the independent businesses we partner with — from marketing sites to full booking platforms.
Live Operations & brand · our venture
The UK's first no-dig allotment community — and the project that brought us together. We co-founded it and led operations and brand as it grew into a network of regenerative allotment sites across the country.
Live Web app · bookings & memberships
A secure dog-walking field with online booking, memberships, automated gate codes and Stripe payments. A complete product — public site, customer accounts and the booking engine behind it.
Launching soon E-commerce & brand
Grass-fed beef tallow — for cooking and skincare — from a family farm near Bath. A clean, editorial Astro storefront wired into Shopify, with the brand and content to match.
Live · internal Web app · HR & rotas
The staff platform for a busy farm shop and café: rotas, shifts, leave, skills and onboarding for the whole team. Rebuilt on our own infrastructure with single sign-on and email built in.
In build Web app · restaurant bookings
A from-scratch table-booking system for the café — tables, areas, party sizes and Sunday-roast pre-orders — built to replace a costly off-the-shelf service with something that fits exactly how they work.
Live Web · classical pilates
A warm, classical-Pilates site for Patrick Morrison's home studio in Lewes — classes, timetable, pricing and bundles, taught in the original method. Built by Ed.
Web · natural building
Ed is rebuilding the website for The Cob Course — hands-on courses in cob, the traditional earth-and-straw way of building. The new site lands at cobcourses.com soon.
Internal tooling
Our own command centre. A single dashboard that watches uptime, deployments, revenue and security across every project we run — so nothing slips. Private, behind a login.
About us
We're Will and Ed. We first started working together as co-founders of Roots Allotments — the UK's first no-dig allotment community — and kept going from there.
Between us we cover the whole job: brand and story, design and build, and the unglamorous part most agencies skip — actually running the thing afterwards. We host it, monitor it, automate the boring bits and fix it when it breaks.
We work best with independent businesses around Bath and the South West: farm shops, food brands, growers and the occasional dog park. If you've got a clunky process you'd love to replace or an idea that needs building properly, that's our favourite kind of brief.
Build & operations
William designs, ships and runs web products end-to-end — from a secure dog-park booking platform to a farm shop's staff and table-booking systems.
Co-founder of Roots Allotments, he runs a portfolio of independent web businesses on modern infrastructure (Cloudflare, Stripe, Supabase). He's happiest turning a fiddly real-world process into software that just works — and then automating it so nobody has to think about it again.
Brand & content
Ed co-founded Roots Allotments, growing it from a single field into a community of no-dig allotment sites across the country.
He cut his teeth in London advertising — at agencies including VICE, Saatchi & Saatchi and Doner — before turning to regenerative growing, brand and storytelling. Ed leads the brand, content and design side of the studio, and builds websites for the ventures and people he believes in.
Contact
Got a project, a half-formed idea, or a clunky process you'd love to replace? Drop either of us a line — we read every message ourselves.